Services / IP Advisory / Competitive Intelligence
Competitive Intelligence
Boost your competitive advantage by identifying your competitors and market movements relevant to your IP.
Competitive Intelligence leverages our analytics know-how to identify your intellectual property (IP) and technology features, and then compare rivals’ presence in the IP and commercial arena. This means you can stay ahead of your competition, monitor competitor behaviour and also track their strategic moves.
Our services are custom developed, commercially minded, IP guided and outcome based giving you a real return on investment.
Our Competitive Intelligence is designed to help you:
- Access insights into your IP
- Know your competitors and how you can out-compete
- Identify white space opportunities
- Identify Freedom to Operate issues
- Locate potential licensees and how to approach them
- Strengthen your position in licensing negotiations
- Benchmark your patent or patent portfolio against your competitors
- Understand IP issues in Mergers and Acquisitions
- High quality visual outputs for C-Suite level reporting
Related Insights
Other Advisory Services
IP Strategy & Execution
The nature of competitive advantage is undergoing significant change. The emphasis has steadily moved from physical (tangible) assets to intangible assets.
Commercialisation
We deliver proven competitive advantage with an actionable playbook for our partners and clients. Most importantly – our team have commercialised our own intellectual property and products. We have the scar tissue to prove it.
IP Monetisation & Dealmaking
Our IP experts can help you identify strategic commercial partners and channels to market. Think of us as your partnerships team. Unlike many business advisories and IP firms, we have divested our own IP and technology portfolios – we have sat on your side of the fence.
Design & Marketing
IIP partners with Vertex Design to design and market compelling products while giving you peace of mind that your invention is confidential, secure and protected.
Overseas Gateway
We support Australian & New Zealand exporters develop overseas markets. Our Overseas Gateway program functions as a bridge between you and a potential manufacturer or business partner.
Government Grants
Receive grants while expanding your global reach.
IP Analytics
We can help you use data to focus your innovation strategies and make assessments in the context of the IP landscape.
IP Insurance
Through Rapid360™, our integrated service offering can provide a licensed insurance broker to help you select an IP insurance policy that might be beneficial for your IP and best suited to your specific needs.
IP Licensing
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